Music Video Collaboration
I enjoy collaborating with my musician friends on music videos, spotify canvas and cover. One of the biggest pain points for independent producers is always attracting user traffic to listen to their music. Nowadays, instead of streaming or distribution platforms, tiktok and instagram reels became the main source of music discovery for the younger generation of users. A visually appealing video helps musicians get more exposure.
made with: TouchDesigner | Resolume | iMovie
We had some learnings from the collaboration. With tiktok and reels, a full screen vertical format music video is preferred than normal movie like horizontal one on youtube (this sounds intuitive but when we first think about composition, we all by default assumed a horizontal solution). Also it’s important to keep in mind to retain the audience's attention within the first 5 seconds while designing.
We had a lot of fun interacting with audiences in comments, through their remixes and story reposts. Moreover, with the help of tiktok and instagram algorithm, we got more exposure to art and music sharing platforms to broadcast our work which bring in more collaboration opportunities.